New Delhi: Celebrating the timeless allure of Kashmir, Radico Khaitan Ltd., one of India’s largest homegrown alco-bev companies, has announced the launch of The Spirit of Kashmyr, a true luxury vodka offering. The rollout begins in Uttar Pradesh, followed by other major markets including Goa and Maharashtra. With this latest innovation, Radico Khaitan strengthens its premiumisation journey, blending tradition, elegance, and contemporary craftsmanship.
Inspired by the essence of Kashmir and infused with its rarest treasures, The Spirit of Kashmyr is positioned as more than just a spirit—it is an experience. Drawing from the snow-kissed landscapes of the valley, the regal warmth of Pampore saffron, and the poetic stillness of Dal Lake at dawn, the brand introduces two distinct variants: Indian Natural Vodka and Indian Saffron Vodka. Each is crafted to reflect the purity, depth, and heritage of its origin.
Commenting on the launch, Abhishek Khaitan, Managing Director, Radico Khaitan Ltd., said, “With The Spirit of Kashmyr, we mark a pivotal milestone in Radico Khaitan’s premiumisation journey. As India’s largest vodka makers, we bring deep category expertise and an unparalleled understanding of the craft. Coupled with our nuanced appreciation of luxury, we are well positioned to build brands that are elevated, authentic, and globally benchmarked. This launch reflects our confidence and commitment to creating world-class brands that celebrate India’s rich heritage while resonating deeply with the evolving tastes of modern consumers. This vodka is created with an aspiration to transform into a leading global brand. It is a step forward that aligns perfectly with our long-term vision to redefine the Indian alcobev landscape through innovation, excellence, and distinction.”
At the heart of this luxury vodka lies Pampore saffron—an ingredient as rare as it is regal, steeped in centuries of Indian heritage and once reserved for royalty. Now, its timeless essence has been captured in a spirit that invites connoisseurs to sip, reflect, and connect—with both self and soil. Each element in the vodka is meticulously selected to honour the land from which it draws.
Crafted using glacier-fed Himalayan spring water and Himalayan grains, The Spirit of Kashmyr offers unparalleled clarity, a delicate softness, and a rich body. Complementing the spirit is its packaging—a bottle that artistically mirrors Kashmir’s natural splendour. From snow-capped Himalayan peaks to blooming saffron fields, the bottle’s artwork encapsulates the poetic beauty of the valley. It is topped with a crystal-clear cork, reminiscent of Kashmir’s mountain springs—resulting in a collectible masterpiece that enhances any shelf it graces.
The Spirit of Kashmyr seeks to embody the essence of Bharat’s heritage, serving as a tribute to the foundation upon which its spirit is built.
Bottling the luxurious saffron, Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., stated,
“The Spirit of Kashmyr is a proud tribute to the soul of Bharat, a land where civilisation was born, where knowledge and beauty have thrived for over 5,000 years. Crafted from the rare saffron of Pampore and the pristine spring waters of the Himalayas, this vodka carries the essence of Kashmir, our crown, our pride, our heritage. With over 60% market share in the vodka segment, we are proud to lead from the front. With this foray into luxury vodka, we are not just expanding our portfolio, we are poised to set new benchmarks in the category. This is our most heartfelt salute to the spirit of a nation that stands tall in its roots and richer in its identity.”
Recognising a clear gap in the Indian alcobev market, The Spirit of Kashmyr proudly positions itself as the country’s first homegrown luxury vodka brand. This category-defining launch is tailored to meet the rising demand for premium, culturally rooted experiences.
Priced at Rs 3,000 and Rs 2,500 respectively for the saffron and natural variants in Uttar Pradesh, the brand also offers a convenient 180 ml pack size at Rs 740 and Rs 620—bringing a taste of Indian elegance to a broader audience.
To amplify the launch, Radico Khaitan plans a nationwide integrated campaign that will capture the brand’s ethos through rich storytelling, evocative visuals, and immersive on-ground and digital activations. The campaign aims to celebrate India’s timeless heritage and usher in a new era of luxury—born of the land, and elevated for the world.
