New Delhi: The picturesque region of Jammu and Kashmir, renowned for its breathtaking landscapes and rich cultural heritage, has suffered a considerable setback to its vital tourism sector following a deadly terror attack in Pahalgam. The incident, which resulted in significant loss of life, has triggered a wave of cancellations, leaving a trail of economic disruption in its wake.
According to the Kashmir Hotels Association (KHA), a staggering 80% of hotel bookings have been cancelled. This represents a catastrophic blow, particularly considering that the summer months constitute the peak tourist season, a period when the region’s economy relies heavily on tourism revenue. The impact extends beyond hotels; other popular attractions, such as gondola rides and other sightseeing ventures, have also experienced a substantial decline in visitor numbers, with estimates suggesting a 35-40% decrease.
The repercussions are not limited to tourist attractions. The annual Yatra pilgrimage, a significant religious event that draws thousands of devotees, has also been severely affected. Initial projections of 45,000 pilgrims have been drastically reduced, with current estimates hovering around 20-22,000. This sharp decline has far-reaching consequences, impacting local communities that depend on the economic activity generated by the Yatra.
Despite the significant downturn, the KHA chairman has appealed to prospective tourists, emphasising that the region remains safe and urging them to reconsider any cancellations. However, the psychological impact of the attack cannot be underestimated, and rebuilding confidence in the safety and security of Jammu and Kashmir will require a concerted effort from both government agencies and tourism stakeholders. The long-term economic consequences of this downturn remain to be seen.
