Patanjali Dant Kanti, the toothpaste from Patanjali Ayurveda started by Baba Ramdev and Acharya Balkrishna, is a household name today. Its brand value has reached several crores. But the story of the origin of this toothpaste is quite interesting. The story of it becoming a brand worth crores today begins with its free distribution on the banks of the Ganga in Haridwar.
Before ‘Patanjali Dant Kanti’ became a toothpaste, it used to be an Ayurvedic tooth powder. It was a formula based on the same Ayurveda and traditional knowledge of India, which was used in common households for thousands of years before toothpaste came to India.
This toothpaste was distributed for free at various places like Baba Ramdev’s yoga camps, relief camps, local fairs, orphanages, old age homes and the Ganga Ghats in Haridwar. After getting a good response from the public, the experts of Patanjali Ayurveda worked on making it into ‘Dant Kanti’.
The journey from toothpaste to ‘Dant Kanti’
Toothpaste and Dant Manjan, both have their own qualities, but while toothpaste only cleans the teeth, Dant Manjan based on Indian knowledge removes the problems of teeth. In such a situation, Patanjali experts combined the qualities of both and made ‘Dant Kanti’.
In the year 2002, the Patanjali team was working on making a herbal toothpaste. Initially, the toothpaste that Patanjali used to distribute for free on the banks of the Ganga was converted into a toothpaste base to make ‘Dant Kanti’. Later, herbal extracts and essential oils were also mixed in its base and people got the toothpaste they had been waiting for a long time.
‘Dant Kanti’ became a brand worth crores
Due to its Ayurvedic ingredients and qualities, ‘Patanjali Dant Kanti’ became popular among families. In the financial year 2020-21, ‘Dant Kanti’ alone earned a profit of Rs 485 crore for Patanjali. Today, Patanjali Dant Kanti is the identity of the homes of crores of people. Not only this, its brand value has also reached several crores of rupees.
