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News » India News » Breed Data is Wealth for Dairy Industry, says Venugopal Naidu Puvvada

India News

Breed Data is Wealth for Dairy Industry, says Venugopal Naidu Puvvada

NM Desk
Last updated: 18 July, 2025 1:41 PM
NM Desk
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Breed Data is Wealth for Dairy Industry, says Venugopal Naidu Puvvada
Breed Data is Wealth for Dairy Industry, says Venugopal Naidu Puvvada

In the dairy industry of India, two factors consistently affect productivity and profitability: the lack of proper record-keeping and reliable breed history. As the backbone of rural livelihoods and the world’s largest milk producer, India’s dairy sector is likely to benefit immensely from accepting digital breed systems. Besides streamlining herd management, these tools play a role in enhancing milk yield, cattle health, and breed conservation.

The Importance of Breed History

Breed history refers to the lineage, genetic background, and performance records of dairy cattle. Traditionally, these records have been maintained manually on paper, often inconsistently, or not at all, especially among smallholder farmers. With precise breed data and records, making the right decisions about healthcare, breeding, and nutrition becomes a challenge. This lack of information limits the dairy farmer’s ability to improve the quality and productivity of their herds over time.

For example, without proper knowledge of a cow’s ancestry, dairy farmers may unintentionally breed close relatives, leading to inbreeding. There may be a decline in fertility, reduced milk production, and increased susceptibility to disease due to inbreeding. Conversely, access to comprehensive breed history enables selection of genetically superior animals, improving herd health, and milk yield across generations.

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Bridging the Information Gap

India’s dairy industry is largely fragmented, with many small and marginal farmers relying on traditional practices. As per estimates, over 80% of milk production comes from smallholders owning less than five animals. These farmers typically lack access to veterinary experts or genetic counselors who can guide breeding decisions based on lineage data.

In recent years, the digitization of breed records has emerged as a significant tool to bridge this information gap. Digital platforms enable farmers to store, view, and analyse cattle’s breed history, including parentage, disease records, vaccination schedules, and milk production data. This overview allows for proactive health management and targeted breeding strategies.

Benefits for Productivity and Profitability

Digital breed history systems offer multiple benefits that directly impact dairy productivity.:

Improved Breeding Decisions

Farmers can avoid inbreeding and select animals with desirable traits, such as disease resistance or higher milk yield, by understanding their lineage.

Disease Prevention and Early Detection

Digital records help track vaccination and medical history, enabling timely intervention that reduces disease outbreaks and mortality rates.

Enhanced Milk Quality and Yield

Better genetic selection and health management translate to consistent and higher quality milk production, which can fetch better market prices.

Financial Inclusion

Lenders and insurance providers increasingly demand verifiable breed and health records before offering credit or coverage. Digital breed histories serve as proof of asset quality, helping farmers access formal financial services.

Challenges in Adoption

Despite the clear advantages, the adoption of digital breed history solutions faces hurdles. Many rural farmers lack smartphone access or digital literacy, limiting their ability to use technology-driven tools. Besides this, inconsistent internet connectivity in remote areas can hinder real-time data updates.

In addition to this, trust in digital platforms remains a barrier. Farmers often give weightage to local word-of-mouth knowledge or traditional methods over unfamiliar apps or cloud systems. To address these concerns, user-friendly interfaces and vernacular language support are essential, by the side of community awareness programs.

The Path Forward

Government initiatives and dairy cooperatives have started recognising the importance of digitisation in animal husbandry. Programs aimed at training farmers and integrating technology into dairy operations are gradually gaining traction.

As India moves towards a data-driven dairy ecosystem, digital breed history will become indispensable. It empowers farmers with timely insights to make informed decisions, reduces inefficiencies caused by guesswork, and helps preserve indigenous breeds through better tracking and documentation.

Expert Insight

Venugopal Naidu Puvvada, founder of Dairykhata, a digital dairy management software, highlights, “small farmers using breed history data can avoid costly mistakes in breeding and cattle care. Digital records give clarity on lineage and health that manual logs often miss. Breed data is wealth for the dairy industry.”

He adds, “Accurate breed data is essential to exploring the true potential of India’s dairy sector.”

The dairy industry in India, with its millions of small farmers and billions of litres of milk produced annually, is undergoing a transformation. Digital breed history is a key enabler of productivity, sustainability, and financial empowerment. As technology reaches the grassroots, integrating breed history promises to usher in a new era of smarter, healthier, and more profitable dairy farming.

 

 

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