Dehradun: To promote the 38th National Games being held in Uttarakhand, the state government is leaving no stone unturned to connect locals and the global audience with this event. In this effort, Uttarakhand Sports Minister Rekha Arya has taken the initiative to involve social media influencers from the state to promote the 38th National Games.
For global outreach, influencers and social media content creators from across the state have been asked to come together to provide special coverage of the National Games. On the instructions of Sports Minister Rekha Arya, the department invited popular social media influencers of the state to the Sports Secretariat on Saturday.
Social media influencers will make national games global
In the meeting, the Sports Minister appealed to the social media influencers to not only provide formal coverage of the games but also to create content through their blogs, Facebook, YouTube, and Instagram accounts. She urged them to include Uttarakhand’s tourist places, religious sites, cultural customs, and food in their content so that all aspects of Devbhoomi can reach the world.
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It is a every citizen’s duty to act as ambassadors of Uttarakhand
Arya emphasized that it is not only the government’s responsibility but also every citizen’s duty to act as ambassadors of Uttarakhand in making the upcoming National Games a public event. Arya stated that this initiative would not only enhance the popularity of the National Games but also boost tourism in the State in the long run. The social media influencers present at the meeting also provided their suggestions to popularize the National Games.
Government would provide all necessary information
Arya also expressed her intention to support the social media influencers by asking how the Sports department could assist them in their efforts. She assured them that the government would provide all necessary information. The influencers present at the meeting also shared their suggestions on how to make the National Games more popular.
Uttarakhand is hosting National games 2025
The 38th National Games will be held in Uttarakhand from January 28 to February 14, 2025. This multi-sport event will feature 32 core sports and 4 demonstration sports (Yogasana, Mallakhamb, Rafting, Kalaripayattu). Over 10,000 athletes, officials, and coaches from across India are expected to participate.
The mascot for the Games is Mauli, inspired by the Monal, Uttarakhand’s state bird, symbolizing the region’s natural beauty and cultural heritage. The tagline for the Games is “Sankalp Se Shikhar Tak”, which translates to “From Resolve to Zenith,” emphasizing commitment and perseverance in sports.
