Sedna HoReCa (“Sedna”), co-founded by Mahadevan Narayanamoni (Mahad) and Saurabh Pandey, has partnered with Anicut Capital (“Anicut”) to build India’s first integrated,technology-driven and comprehensive B2B solutions platform for the HoReCa industry, with an initial equity capital commitment of INR 50 crores. Mahad and Saurabh had earlier built and scaled Aknamed, India’s largest tech-driven B2B hospital supply chain business.
Sedna has three verticals: B2B SaaS, Commerce & Distribution and Products & Solutions. SupplyNote, the most popular inventory management software and BillNote, a fast growing Point-of-Sale software for restaurants and cafés in India are now part of Sedna, under the B2B SaaS vertical. Vyap, a growing supplies distribution platform and SupplyLink, an innovative 3PL/4PL solution for HoReCa, form the pillars of the Commerce & Distribution vertical. Under the Products & Solutions vertical, Sedna offers private label solutions as well as ready-to-cook and ready-to-serve food solutions to HoReCa businesses, D2C brands, Food courts and commercial kitchens.
Bringing over 30 years of culinary expertise, Chef Sanjaya Bhan joins the platform to help build the ready-to-cook and ready-to-serve food solutions of Sedna. Chef Bhan has been instrumental in developing superior recipes for several leading HoReCa businesses through his “Hospitality Unlimited (“HU”)” venture. As part of the expansion, Sedna is setting up a stateof-the-art food production unit in Bangalore, in addition to scaling the existing HU facility and business.
The founding team of AdCount Technologies (“AdCount”), comprising Kushang, Abhishek Kumar, Harshit Mittal and Nitin Prakash, continues and forms part of the key management team of Sedna, leading the integrated technology and commerce businesses. Having built SupplyNote, BillNote Vyap and SupplyLink over the last 9+ years with over 200 customers, the team will focus on rapid expansion of these businesses under Sedna.
“With increasing technology adoption, advent of innovative business models, emergence of national retail players and launch of new food brands, this is the right time to build an integrated, technology-enabled B2B solutions business for the HoReCa industry offering standardised products and solutions at consistent quality, availability and costs across the country. This is what Sedna brings to the table for customers. The investment by Anicut will enable the expansion of our one-stop shop B2B solutions to over 20 cities in the next 12 months”, says Saurabh Pandey, Co-Founder of Sedna.
“These are exciting times ahead for SupplyNote, Vyap and SupplyLink, as we accelerate market expansion, add new functionalities to our products and bring new solutions to our customers by leveraging the strengths of Sedna” Kushang, Co-Founder of AdCount. “Sedna helps solve specific challenges that the HoReCa industry has been facing: escalating purchase costs, erratic fill rates, long lead times, inventory loss due to pilferage etc. With customers demanding high quality and innovation in food, the industry is ripe for digital transformation. Mahad and Saurabh come together to offer the best in product and operations, with their expertise and experience in having built a tech-enabled supply chain at Aknamed. We are excited to partner with the Sedna team and help transform the HoReCa industry”. Dhruv Kapoor, Partner – Anicut Capital
About Anicut
Anicut Capital is an alternative asset management company managing multiple AIFs across both debt and equity strategies. Managing six diverse funds, including three debt funds and three equity funds, Anicut has a total active AUM of INR 3,500 crores. Our portfolio features some of the most exciting companies and dynamic brands such as Milky Mist, The Ayurveda Experience, Wow! Momo, Mistral, BlueBinaries, Bira, Blue Tokai, XYXX, Wingreens, Neemans, and Agnikul. With presence across Delhi, Chennai, Bangalore, and GIFT City, Anicut Capital is committed to fostering innovation and driving sustainable growth in the Indian private investment landscape.
