Bengaluru: The Karnataka Soaps and Detergents Limited (KSDL)’s profits have reached new heights, days after the state-run manufacturing company appointed actress Tamannaah Bhatia as the brand ambassador for its iconic Mysore Sandal soap on May 22.
According to the company, it recorded the highest-ever monthly turnover of Rs 186 crore in May, which is its landmark achievement in its 108-year history, Deccan Herald reported. Releasing a statement, Karnataka’s Minister for Large and Medium Industries M B Patil said that while the company had earlier set the target of Rs 151.5 crore for May, the same exceeded expectations by Rs 35 crore, achieving 125% of the target.
‘All 45 products saw an increase in demands’
Sharing further details, the minister attributed the company’s performance to strategic market expansion, effective branding, and improved product quality. The minister observed that all 45 products of the company— including soaps, incense sticks, and shower gels, saw increased demand across markets.
Patil noted that among regional contributors, Andhra Pradesh and Telangana led with Rs 85 crore in sales, even as Karnataka and other states contributed Rs 100 crore. “The company’s previous highest monthly turnover was Rs 178 crore in September 2024. On average, the KSDL’s monthly sales range between Rs 135 crore and Rs 140 crore, making May’s numbers a significant leap,” the minister said, as per the paper.
Recently, the company landed in controversy after Telugu-Tamil actress Tamannaah Bhatia was appointed as brand ambassador for Mysore Sandal soap. While the move sparked major outrage in Karnataka, the state government defended its decision.
