Mumbai: In a major development for the Indian spirits industry, Radico Khaitan Limited has teamed up with Bollywood superstar Shah Rukh Khan, his son Aryan Khan’s D’YAVOL Luxury Collective, and entrepreneur Nikhil Kamath to launch D’YAVOL Spirits, a premium alcobev company aiming to make a mark in India and abroad.
The joint venture will focus on “liquid excellence, disruptive design, and cultural resonance,” with a luxury tequila set to be its first product. It will offer globally sourced, bottled-in-origin spirits incorporating rich regional provenance, backed by Radico Khaitan’s production and distribution expertise.
According to the partners, the initiative reflects a strategic blend of innovation, scale and legacy, with the aim of building internationally relevant brands that connect with a new generation of consumers.
Radico Khaitan managing director Abhishek Khaitan said, “Radico Khaitan has always believed in leading the alcobev space with consumer-centric innovation. With D’YAVOL Spirits, we are entering a bold new chapter, combining our proven expertise in blending, marketing, and distribution with the charm and charisma of the global icon Shah Rukh Khan, entrepreneurial spirit of Aryan Khan, and Nikhil Kamath’s disruptive and visionary outlook. This is a long-term investment into a vision that complements Radico Khaitan’s ongoing growth trajectory while opening new doors in the world of luxury spirits.”
Shah Rukh Khan added, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”
Leti Blagoeva, CEO of D’YAVOL Spirits, said, “We are thrilled to come together with a team celebrated for their expertise, thought leadership, and unfailing market instincts. With D’YAVOL already known for its multi-award-winning spirits, this collaboration opens up an exciting new chapter and we look forward to bringing our consumers even more exceptional experiences.”
D’YAVOL Spirits will draw on Radico Khaitan’s decades-long legacy of building leading Indian brands. Aryan Khan said, “With D’YAVOL Spirits, our ambition is to shape a brand that doesn’t just sit on a shelf but lives in culture. This partnership unlocks fresh opportunities to lead with creativity, quality, and authenticity.”
Kamath highlighted the evolving definition of high-end products, stating, “The meaning of ‘premium’ is changing – it is no longer defined by geography. Tomorrow’s best brands will be built on history, culture, and craftsmanship. That’s what excites me about D’YAVOL — an Indian brand with the intent and ability to compete anywhere in the world.”
Co-founder Bunty Singh said, “We’ve built D’YAVOL brick by brick, with a clear focus on intent and identity. This new chapter with Radico Khaitan and Nikhil is about scaling with agility, precision, and a long-term mindset while staying true to the unique DNA of our brand.”
With India’s alcobev market undergoing rapid premiumisation, the company aims to appeal to a generation of consumers seeking quality and authenticity, offering products that combine internationally bottled spirits, design-led packaging and curated experiences.
