When the Makers Write to the Movers, Bonds Go Beyond Machines.
In the world of commercial vehicles, drivers and builders rarely meet. But this Raksha Bandhan, Tata Motors Commercial Vehicles and TV9 Network bridged that invisible gap with emotion, trust, and heartfelt expression.
As part of the ‘Raksha ka Bandhan – Tata Trucks, Desh ke Trucks’ initiative, women from the Durga Line at Tata Motors’ Jamshedpur Plant wrote personal letters to the drivers of the very trucks they assemble. These were not ordinary letters—they were notes of protection, respect, and heartfelt gratitude addressed “Ek Anjaan Bhai ke Naam”.
Each message was handwritten, packed with a rakhi, and sent on its way to truck drivers who may never visit the plant but are deeply connected to it. Through these letters, these women—who engineer safety and reliability into every Tata Truck—extended an emotional safeguard, a promise of solidarity with the men steering India’s progress.
This initiative reminds us that while machines may carry the load, it’s the people—the builders and the drivers—who carry the emotion.
Tata Motors Commercial Vehicles – Better Always.
