New Delhi: With the onset of summer, the demand for refreshing drinks like cola, soda, and fruit-based juices sees a sharp rise. But standing apart in this market is Patanjali Ayurveda, the company led by Baba Ramdev and Acharya Balkrishna, which aims to transform the beverage industry with its range of traditional health-based drinks — particularly its rose syrup.
What makes Patanjali’s rose syrup unique is its journey — from the farm to your table. The company sources fresh rose petals directly from farmers, ensuring them better income and reducing reliance on middlemen. This not only supports rural livelihoods but also helps maintain the purity of ingredients.
The rose syrup is prepared using traditional Ayurvedic methods. Organically grown flowers and minimal processing ensure that the natural qualities of the rose are preserved. Patanjali also uses less sugar in the formulation compared to other commercial drinks, making it a healthier option.
Health, the core philosophy of Ayurveda, is at the heart of this product. The rose syrup is not just a drink to beat the heat — it is enriched with medicinal herbs that enhance its cooling effect and offer other wellness benefits. The company says this approach aligns with its founding mission: to make Ayurvedic health solutions easily accessible to all.
Beyond rose syrup, Patanjali has also introduced other traditional Indian drinks like bael and khus sherbets, which are known for their natural cooling properties. Through these products, Patanjali aims to provide healthy, chemical-free alternatives to mainstream summer beverages, while also uplifting the farming community.
In doing so, the company is not just quenching thirst — it’s changing the way India thinks about summer drinks.
