You must have heard about products like Dant Kanti, Gulab Sherbet, Cow Ghee or Honey under the brand name ‘Patanjali’. All these are the portfolio of retail products of Baba Ramdev’s company Patanjali Foods, but do you know that this company also manufactures various products which dominate the wholesale market. If seen, Patanjali is the market leader in these products of the B2B segment.
In fact, in the year 2019, Baba Ramdev’s company Patanjali Ayurveda acquired Madhya Pradesh’s leading company Ruchi Soya Industries. After this, the FMCG business of Patanjali Group was gradually handed over to this company and a new company named Patanjali Foods was formed, but Ruchi Soya’s wholesale business continued to flourish as before.
Ruchi Soya Industries was the first company in the country to start making soybean edible oil. This company set up the first soybean processing unit in the country and also started making soybean byproducts. The company’s ‘Mahakosh’ brand soybean oil is already a well-known name among the people. The company retails soya vadi and other soya products under the brand name Nutrela.
The company also has a presence in the wholesale business
Ruchi Soya Industries, which has now become Patanjali Foods, is the country’s largest soya agri-business company. The company has expertise in maximum utilization of soybean. The company has 10 advanced crushing plants across the country, while it has 4 big refineries. It started strengthening its Nutrela brand in the retail sector from 2020. At the same time, the company sells many byproducts of soya to other industries under B2B. These soya products are used from confectionery to health supplements. Their list is long.
- Soya Flakes Toasted: Soya flakes are a protein rich and low fat product. It helps in enhancing the texture and taste of baked food. It is used as a raw material for making soya sauce.
Soya Flakes Untoasted: It contains the natural flavour of soya flakes. It is generally used in making breakfast products such as cereals or snacks. It is used in making soya based protein. - Soya flour: This is soyabean flour, which is especially used in the diet of diabetic patients these days. It contains 52 percent protein and very little fat, so it is also used a lot in health supplements.
- Soy Lecithin: This is a product that is used in biscuits, chocolate, bakery, candy, dairy products, salad dressing, mayonnaise as well as icing and frosting industries. It is also used as a soft gel and nutrient supplement for animals.
Apart from these, the company also manufactures full-fat soy flour, soy grit which looks like soybean porridge, and textured soy protein.
Apart from these, the company also manufactures full-fat soy flour, soy grit which looks like soybean porridge, and textured soy protein.
