New Delhi: Patanjali Ayurveda, founded by Baba Ramdev and Acharya Balkrishna, has ramped up the supply of its rose, khus, and bael syrups across the country in response to the surging summer heat. The move reflects the company’s continued commitment to promoting public health through traditional Ayurvedic remedies.
From the very beginning, the founders of Patanjali envisioned a company that prioritised the well-being of people over profit. Their aim was to offer health-oriented products rooted in Ayurvedic wisdom, rather than joining the race to sell sugar-laden, carbonated beverages that dominate the market.
Now a major player in the FMCG sector, Patanjali has consciously stayed away from the cola and soda industry despite its lucrative prospects. Instead, it has focused on introducing herbal, cooling alternatives like Gulab Sharbat (rose syrup), Khus Sharbat, and Bael Sharbat—beverages known for their soothing effects in the scorching Indian summer.
What sets Patanjali’s products apart is the traditional preparation process. For instance, in making rose syrup, the company procures fresh rose petals directly from farmers. This not only ensures better prices for cultivators but also eliminates middlemen, thereby maintaining the purity of the raw materials.
Most of the flowers used are organically grown, and the syrup is enriched with natural herbs, enhancing its health benefits. The end result is a product that not only cools the body but also aligns with the principles of natural healing.
In a market flooded with artificial beverages, Patanjali’s herbal drinks offer a refreshing and healthier alternative—one that stays true to the company’s core philosophy of blending Ayurveda with accessibility.
