With the rise of spam and fraud, it becomes crucial to curb such calls and messages in advance before they reach us. In light of this, the Telecom Regulatory Authority of India (TRAI) has released a new regulation which combats spam messages and calls. TRAI says that it is to keep Jio, Vodafone, Airtel, and other users safe from such malicious and fraudulent messages.
How it will work? The companies or any brand sending commercial texts, which include URLs, APKs, OTT links or any file attachments, will need to register their content with telecom giants before they share it with the customers. The information will be verified first and it will be propagated to customers after getting verified. The unverified messages, on the other hand, will be blocked via a secure system.
Rules Against Spam Calls
Similarly, TRAI issued stringent measures for spam calls on August 13th, which mandates any entity to be found making promotional voice calls while violating the regulations would face strict consequences such as up to two years of blacklisting and a ban on new resource allocation during this period.
So far, more than 800 entities or individuals have been blacklisted and over “18 lakh SIP DID/Mobile Numbers/Telecom resources have been disconnected,” TRAI informed. Not only that, TRAI has shifted all the telemarketing calls which start with 140XX numbers, starting October 1st, to the blockchain platform for monitoring and control.
This is a developing story..
