Jaguar’s “Reimagine” global strategy that was announced about four years ago had one important outlook, that was converting “Jaguar” into an all-electric luxury car brand by 2026. The electric vehicles from Jaguar have not come into the limelight in their full-fledged form as yet, but the company has stopped selling the vehicles with the existing conventional powertrains in its home-country. You can still purchase a Jaguar out of U.K.
The Jaguar E-Pace, XE, XF and F-Type had already been removed from the company’s line-up in the U.K., and now the F-Pace has also been removed. Though the SUVs are still manufactured to be sold in countries other than the U.K., but the company has said that their days are numbered as well. The company is looking at going full-electric soon, reports suggest.
The company, now being owned by Tata Motors since 2008, has bigger plans. It will no longer be competing against manufacturers like Mercedes-Benz, Audi and BMW, but it is looking towards moving a notch above these and competing with manufacturers like Bentley and Aston Martin. The first electric car that they plan on bringing out is said to be a Porsche Taycan competitor, and then they even plan on coming out with an electric SUV that shall compete with the super-luxurious Bentley Bentayga. The company is also looking at coming up with a premium ultra-luxurious electric sedan within the next decade.
What’s In Store For The Future
In the meantime, Jaguar is getting ready to unveil a concept vehicle in the United States, which will be a posh-GT, four-door vehicle, and the subsequent production model for this car is said to be priced somewhere around 100,000 GBP, which would be about $130,000 based on the current exchange rates. The company’s Managing Director, Rawdon Glover has mentioned in interviews that the whole process of converting the luxurious brand into an electric luxurious car brand has been rather frustrating. The ultimate plan that Jaguar has in mind is for it to move into the ultra-luxury EV segment, selling fewer cars with higher profit margins. Under the new plan, the first model from Jaguar will not go on sale in the U.K. till 2026, so for more than a year, Jaguar will not sell any of its models in its homeland, U.K.
