When Akanksha, founder of YesMadam, stepped onto the Shark Tank India Season 3 stage, she carried
more than a pitch. She carried a name that would soon be recognised in homes across India.
YesMadam began with a clear, simple vision: bring professional beauty and wellness services to your
doorstep. Make them accessible and affordable while meeting safety standards. Before Shark Tank, the
company was already on solid ground: ₹50 crore in annual revenue. 60,000 monthly customers. A
bootstrapped business, profitable and growing.
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Then came the national spotlight. One episode later, everything moved faster. Much faster.
In the year after their appearance, monthly customers shot up from 60,000 to 2 lakh. And gradually, it
became a household name. And the reach went deeper than ever before. From metro streets to small-town lanes,
YesMadam started standing for something bigger than convenience. It became a symbol of reliability. People knew exactly what to expect: trained professionals, transparent pricing, and service quality that didn’t waver. That
trust? It’s now one of their strongest assets, bringing back customers and fuelling word-of-mouth
growth.
The Sharks saw the potential instantly. Peyush Bansal admitted he began listening with doubts, only to
be won over by the “outstanding numbers.”
That moment was more than a highlight reel. It was a turning point. Their EBITDA run rate has surged
from ₹1 crore before Shark Tank to ₹18 crore now.
Brand building isn’t just marketing. It’s delivering and earning trust. It’s making a real difference.
YesMadam has done all three. From a promising idea to a recognised brand, YesMadam’s story is
proof. Visibility, trust, and performance don’t just grow a brand. They build a movement.
