Google and Qualcomm have recently signed a detailed strategic partnership agreement to develop experiences with generative AI for cars. The partnership has been envisioned to use Qualcomm custom CPUs, Oryon among them, to bring in-car technology to a new level with Google’s input on AI and cloud services. Combined, they are building a reference platform that will make it easier for carmakers to build on advanced solutions and create better experiences for drivers and passengers.
Their cooperation is on the development of “genuine AI-enabled in-car experiences,” which could revolutionise the consumer-driver relationship with cars. Such aspects as natural language processing voice assistants, elaborate mapping solutions, and dynamic additional solutions tailored to drivers. For instance, the system could set a preferred route and direction from your calendar as you get in the car or play a music playlist as soon as you get in the car.
AI In Cars Soon!
Some of the more complex applications include where the vehicle is able to recognise signs that a driver is dozing off and may suggest that he takes a break or finds a café to get a cup of coffee. These include, for instance, informing drivers of interesting places to look at, the names of restaurants, or translating traffic signs through which a driver passes.
All these features will be developed on Android Automotive OS (AAOS), Google Cloud, and Qualcomm’s Snapdragon Digital Chassis. This application is expected to facilitate simple software and service plug-ins to create differentiation addressing voice user interface needs of carmakers while informing drivers in real-time with Google’s generative AI. Furthermore, it is with the help of Qualcomm Snapdragon system-on-chips (SoCs), which will be tailored for edge computing and deliver fast and effective AI interactions in the car.
Google Cloud will also come into focus, holding hosted software development specifically for the Snapdragon platforms. This will help developers in automotive since they will not spend long hours during the development process, thus helping to bring down the time to the market. This will be complemented by Qualcomm’s Snapdragon Connected Services Platform operating on the Google Cloud, which will provide an API-based approach for updating and upgrading vehicle connectivity and onboard and offboard services.
The new Qualcomm Snapdragon Cockpit Elite and Ride Elite chipsets will add a new concentration of performance to these systems. The new CPU and GPU provide three times more performance enhancement than the previous models for handling up to 16 high-definition screens in automobiles. It also addresses an efficient NPU, which adds up to a 12x increase, thus making neural processing and the next complex smart automobile possible.
