New Delhi: BJP has devised a micromanagement strategy to boost its performance in Delhi Assembly elections. The party aims to secure a higher voter turnout at every booth while increasing votes on each seat compared to the last election. Senior leaders, union ministers, and state officials have been assigned specific responsibilities to manage the campaign effectively.
Efforts are being focused on reaching out to voters who have moved out of Delhi or have roots in other states. Additionally, regional leaders have been mobilized to connect with specific communities in the city.
Booth-level strategy
Area-specific plans have been crafted by analyzing each booth’s voting patterns. BJP leaders have been tasked with ensuring at least 50% of the votes at every booth go to the party.
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Increasing the overall voter turnout at each booth compared to the last election is also a key target.
Reaching out to voters
Special efforts are being made to connect with voters who left Delhi during the COVID-19 pandemic or for other reasons but whose votes are still registered in the city. The BJP has prepared lists of such voters and is actively urging them to return to Delhi to cast their votes on February 5.
Similarly, voters living in government housing and employees working in those areas are being contacted to secure their support. Leaders have been directed to maintain a personal touch while engaging with these communities.
Key responsibilities assigned to senior leaders
Senior BJP leaders and union ministers have been given charge of specific constituencies to oversee campaign efforts. Each leader is expected to secure 20,000 more votes in their assigned areas than in the previous election.
Some of the key assignments include:
- Piyush Goyal: Delhi Cantt and Wazirpur
- Dharmendra Pradhan: Malviya Nagar and Greater Kailash
- Bhupendra Yadav: Mehrauli and Bijwasan
- Gajendra Singh Shekhawat: Narela and Bawana
- Mansukh Mandaviya: Shakur Basti and Madipur
- Anurag Thakur: Mustafabad and Karawal Nagar
- UP Deputy CM Brajesh Pathak: Adarsh Nagar and Burari
- Vinod Tawde: Janakpuri and Uttam Nagar
- Sunil Bansal: Shalimar Bagh and Trinagar
Outreach to regional communities
Recognizing Delhi’s diverse electorate, BJP leaders from various states are engaging with regional communities. For instance, leaders from Andhra Pradesh are connecting with around 3.5 lakh Telugu voters in Delhi. Similar efforts are underway to reach voters from Uttarakhand, Madhya Pradesh, Tamil Nadu, Karnataka, and Gujarat, among others.
