New Delhi: In the field of yoga and Ayurveda, Patanjali Ayurveda Sansthan of Swami Ramdev and Acharya Balkrishna has created a distinct identity for health and fitness. Today, this institute is known for Ayurvedic and herbal products. Crores of people across the country are associated with it and are benefiting from it. Patanjali company has now taken many important initiatives in the field of social responsibility as well. It is focusing on social work on a large scale through its corporate social responsibility (CSR).
Patanjali’s initiatives pursue the core mission of health and social welfare of the common underprivileged class of people. Emphasis is on empowering underprivileged communities, encouraging young talent in the field of sports and arts, and preserving India’s rich heritage of yoga and Ayurveda.
Areas in which Patanjali took initiative
Expansion of Ayurveda and Yoga: Patanjali actively promotes Ayurveda and Yoga for holistic health. Under this, free yoga camps are organized, where Baba Ramdev organizes free yoga camps all over India. This promotes physical and mental health. Lakhs of participants come together at one place. In the field of Ayurvedic research, the company teaches Ayurvedic treatments and scientific research through the Haridwar-based Patanjali Research Institute.
Rural development: Apart from this, support is given to the villagers and farmers by Patanjali Institute. Under this plan, farmers are encouraged to do organic farming. Other facilities are provided. Training, seeds and resources for modern farming are provided to the farmers. Agricultural goods are provided to the farmers at reasonable prices by the company.
Employment generation: This is an important point in the field of social initiatives of Patanjali. Under this, Patanjali creates employment opportunities by setting up manufacturing units in rural areas. Employment is provided to local youth. This also strengthens the rural economy.
Herbal Farming Initiative: Patanjali Ayurveda Sansthan collaborates with farmers to cultivate medicinal plants and herbs. Its aim is to increase the income of farmers and make their lives happier.
Apart from all this, there are many other areas where the initiatives of Patanjali Institute are commendable. For example, in the field of education and skill development, Patanjali especially emphasizes on the development of deprived communities. Under the Acharyakulam School, modern education is spread along with traditional Indian values and Vedic knowledge.
Schools and awards
The aim of Patanjali Gurukul is to provide holistic education to students under the ancient Gurukul system. Under the skill development program, Patanjali organizes training programs in areas like food processing, Ayurveda and yoga.
Apart from this, Golden Peacock Award for farmer empowerment, organic farming, India CSR Impact Award in the field of health care and education, Sanskrit Samvardhan Award for contribution in the preservation and promotion of Sanskrit are also given.
