New Delhi: With a record third tenure at the Centre following the National Democratic Alliance’s (NDA) victory in the Lok Sabha election 2024, Prime Minister Narendra Modi has coined multiple slogans and terms since 2014, when he first came to power. Over time, these terms became immensely popular, with some proving fruitful in bringing major reforms.
While some of these resulted from his government’s strategy some were coined as he went on campaign trail in the past three general elections. Several of these consisted of catchy taglines and slogans that became a household name, getting a massive response from the people of India, and contributing to the transformation of the economy and the Bharatiya society.
As PM Modi and the country celebrate his 74th birthday, here’s a look back at some of the key slogans and statements that have been immensely popular over the years and still remain relevant.
PM Modi’s most popular slogans and schemes:
‘Acche Din’
It was in 2014 that the then prime ministerial candidate of the BJP, Narendra Modi, introduced the slogan ‘Acche Din’ as he began his campaign for the 2014 Lok Sabha elections. The term aimed at his promise of bringing in better days for India across sectors and proved a key factor in his victory.
The BJP then spearheaded their election campaign with the ‘Acche Din’ tagline and went on to score a landslide victory.
Sabka Saath Sabka Vikas
This is a tagline that PM Modi emphasised time and again, both on national and international podiums over the years. It lies as a core belief of his government’s principle of inclusive growth and development. He has said that “Sabka Saath, Sabka Vikas” is more than just a slogan; it is a core mission of the BJP.
“For the BJP, Sabka Saath, Sabka Vikas is not merely a catchphrase, but a firm commitment,” PM Modi stated. His tweet referencing this slogan gained widespread attention and achieved the “golden tweet” status from X following his victory in 2019.
भारत में 2019 के सबसे अधिक बातचीत, हैशटैग और लोगों के बारे में ट्वीट क्या थे?
🥁…
प्रस्तुत है ट्विटर की वार्षिक रिपोर्ट! https://t.co/W1yU6EoJlr
इन हैशटैग के साथ 2019 की बातचीत में शामिल हों #यहहुआ pic.twitter.com/WM3ibOH6in
— X India (@XCorpIndia) December 10, 2019
Beti Bachao, Beti Padhao
In 2015, just a year into power at the Centre, the Modi government launched the ‘Beti Bachao, Beti Padhao’ initiative. Prime Minister Narendra Modi officially announced the scheme on January 22, 2015, in Panipat, Haryana.
This was a reformative social scheme meant to ward off the evil of female foeticide, improving the sex ratio in states and encouraging the education of the girl child, especially in rural parts of the country.
Make in India
PM Modi Modi launched the ‘Make in India’ initiative in September 2014, aiming to promote local brands and boost domestic manufacturing. The initiative quickly gained popularity.
On September 26, 2014, PM Modi stressed there the need for change, stating, “With Make in India, I want to ensure that no industrialist or entrepreneur feels compelled to leave. The situation must change. From my experience over the past few months, I can say that circumstances have already begun to shift.” He also rephrased the term FDI to “First Develop India” while equally focussing on foreign investment.
Vocal for local
Prime Minister Narendra Modi introduced the term ‘vocal for local’ during his seventh Independence Day address in 2020. He urged the nation to support and promote local products, stating, “In a free India, our mindset should prioritize local goods. If we don’t recognise and value our own products, they won’t have the chance to improve or gain the encouragement they need.”