Baba Ramdev and Acharya Balkrishna’s company Patanjali Ayurveda’s ‘Dant Kanti’ toothpaste is one of the biggest brands in India. Today, its market value is more than Rs 500 crore. In a survey, people have given many interesting answers about why people like this toothpaste that has found a place in common man’s house.
Patanjali Dant Kanti is one of the earliest products of the company. In the past, it used to be a tooth powder, which was later given the form of toothpaste. Not only this, Patanjali toothpaste brought such a change in the market that other FMCG companies of the country had to launch toothpastes based on Ayurveda. Therefore, those who liked it gave different reasons for it.
Increased trust due to brand image
The brand ambassador of Patanjali Ayurveda is its founder Baba Ramdev himself. His image has helped a lot in making Patanjali Dant Kanti popular among the people. According to a survey, 89 percent people buy Patanjali Dant Kanti for its brand loyalty. This clearly shows that Patanjali Dant Kanti has a lot of repeat customers. Not only this, while the brand loyalty for Patanjali is 89 percent, this loyalty for other toothpaste brands is only 76 percent.
On a question about how much impact does Baba Ramdev’s image has in deciding to buy Patanjali Dant Kanti, 58 percent people believe that seeing the image of the brand ambassador inspires them to buy Patanjali Dant Kanti. Whereas for other brands, it is 32 percent.
Why do people like Dant Kanti?
What is there in Patanjali Dant Kanti that makes it people’s favourite? According to the survey, 41 percent people like it because it is Ayurvedic. While 22 percent people like it for teeth whitening and 22 percent people like it for teeth strengthening. Whereas 15 percent people like it for fresh breath.
Regarding their experience after using Dant Kanti, 36% of the people surveyed were found to be satisfied with it, while 31% were highly satisfied. While the level of satisfaction regarding other brands was 30%, the number of highly satisfied people was 34%. While the number of people who were indecisive for both was 21-22%.
