Amid a world often marked by disconnection, the 2025 edition of the Art of Giving movement invites a return to the basics of humanity—being a good neighbour. This year’s theme, “NeighbourGood – Bringing Good to the Neighbourhood,” emphasises on the power of simple, accessible acts of kindness within our immediate communities.
Founded by educationist and social reformer Dr. Achyuta Samanta, the initiative encourages people to reach out with empathy and support, reminding us that even the smallest gestures—a friendly visit, a shared meal, a helping hand—can bring profound comfort and connection.
From the bustling streets of Bhubaneswar to the remote tribal regions of Odisha, the spirit of NeighbourGood is already making an impact. At institutions like KIIT and KISS, where community service is deeply embedded, students and staff are putting this year’s message into action through food drives, health camps, waste collection efforts, and mentoring sessions, transforming everyday spaces into beacons of quiet change. The beauty of this movement lies in its inclusivity—anyone can take part, regardless of age, income, or background. The only requirement is a sincere intention to make a difference.
What truly sets NeighbourGood apart is its focus on small, meaningful acts over grand gestures. It’s about noticing the elderly woman who needs groceries, the child struggling with homework, or the neighbour who could use a kind word. These are not flashy projects designed for social media, but genuine connections that strengthen the fabric of our communities.
At KISS, where thousands of tribal children receive free education, this spirit of giving has come full circle. Many of these students are now returning to their communities, not just as educated individuals, but as compassionate leaders, committed to uplifting those around them. For them, giving is not just an act of charity, but a responsibility—a reflection of the support they once received.
As Dr. Samanta often says, “Giving isn’t about abundance—it’s about heart.” Through the Art of Giving and the NeighbourGood movement, his vision continues to ripple through countless lives, offering a simple but profound call to action: Start where you are, with what you have, for those around you.
