New Delhi: Due to the efforts of Yoga Guru Baba Ramdev and Acharya Balkrishna, Patanjali Ayurveda is spreading beyond India and has now reached the global stage. Patanjali Ayurveda has emerged as a global force promoting Indian traditional medicine and Ayurveda. This organisation is taking major steps in spreading the traditional knowledge of Ayurveda, across the world. The popularity of Ayurveda in other countries gives a boost to this home-grown brand. The products of Patanjali promote national pride.
Yoga Guru Swami Ramdev said that Patanjali is not just a business but is committed towards the welfare of society and also human welfare. Now this has become a movement, he said. Ramdev said that Patanjali products encourage people to adopt a natural lifestyle. In other countries too, people are using our products with great pride, claimed the Yoga Guru.
Patanjali reaches Britain and US
As of today people across India and many other countries of the world are using Patanjali products. These products have become synonymous with modern, organic and traditional alternatives. Patanjali makes sure to make products, which are related to health, education, spirituality and human welfare. Patanjali also gives information about the benefits of organic solutions.
Patanjali has expanded itself internationally. They have planned to expand in countries like Britain and America. Apart from this, the company also sells its products online, so as to make them more accessible to consumers. Patanjali Ayurveda is actively working to promote health and wellness through its products. These include, food items, medicines, body care products, herbal items and books.
The company claims that all its products are natural, organic and safer than other chemical-laden products in the market. Consumers are attracted to Patanjali products because of their affordability and easy availability.
Reaching world markets through E-commerce
Patanjali expanded its reach to global markets through digital marketing, social media and e-commerce platforms. They have created a strong distribution network. The company has created a large customer base through business partnerships. The company’s focus is natural and traditional medicines. People have started believing in Ayurveda.
Patanjali products are now more visible in the international market. Recently the company started a “Herbal Park” in Maharashtra’s Nagpur city. The aim of this park is to increase the income of farmers. The company has invested Rs 700 crore in this scheme. In future another Rs 1500 crore are to be invested, they said. This park has been built to allow Patanjali to directly buy from the farmers. This will not only help farmers, but also promote organic farming.
